Digital and Artificial Intelligence

Europa Group
1 Feb 2023

Back-to-school meeting for the Europa Digital & Publishing team. Our teams specializing in digital and publishing have taken stock of a year 2022 rich in events with an ever more important place for digital in our events and operations.

In particular, the role of artificial intelligence in our daily work was discussed. Several operations took place in 2022 with the help of these new technologies such as ChatGPT or DALL·E. Illustrations for our L'Encephale Online site were created using artificial intelligence and certain articles on social networks were written using this same technology. These tests have allowed us to determine that human control remains more than ever necessary to frame these new functionalities which will not replace the human mind. The know-how of our employees remains at the center of Europa Group's excellence, but AI can allow us to speed up certain processes.