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In the press
To be or not to be (on social media)?!
Twitter, Facebook, YouTube, LinkedIn, Instagram… Is your scientific society intimidated by the prospect of being on social media? If so, the risk may not be the one you imagine it to be! What if it could help you expand your community?
Case study: the digital expansion of Encéphale
Encéphale, a community of French-speaking psychiatrists, recently used the services of Europa to develop their digital strategy. Originally wary of using social medias, they have totally adopted these tools, successfully helping to promote their activities and congress.
How to boost the educational value of my congress?
The main goal of a medical congress is to make a real impact on the practice of its participants, by proposing a scientific programme that effectively contributes to improving patients’ health, both on a short- and long-term basis.
General public healthcare communication: an open opportunity!
One in 20 searches on internet relate to healthcare, but the reliability of online medical resources leave much to be desired. Could communication that targets the general public be an open opportunity for scientific societies?